Alan Lim is the co-founder and CEO of MediaBanc Group; the largest Media Monitoring and Insights Company in South-East-Asia since 1997. He sold the business in mid-2014 when the company was listed in the ASX as iSentia in partnership with the Media Monitors Group of Australia.

Prior to MediaBanc Group, Alan, who obtained a BSC in Marketing and an MBA from the United States in 1987, worked in the advertising industry for close to 10 years at The Star media group in Kuala Lumpur, and at Asatsu, an international Japanese advertising agency in both Kuala Lumpur and Tokyo.

An entrepreneur by heart, Alan Lim co-founded a market intelligence agency by the name of Pacific Forum (with offices in Kuala Lumpur, Bangkok, Singapore and Tokyo) and an advertising agency called Grandmont in Kuala Lumpur before his exit in 1997 to start MediaBanc Group.

Today, Alan Lim has moved into the significant second half of his life where he spends most of his time mentoring and coaching young entrepreneurs to ‘give back to society’. He is the Principal Advisor for Nexea Angels, a venture builder, and he mentors & coaches many young Entrepreneurs in his spare time. He also gives his time to MBAN (Malaysian Business Angel Network) as the Honorary Secretary and also participates as an investor in many startups throughout the Southeast Asia region.