Hasnul Hadi Samsudin

Hasnul Hadi Samsudin has played an important role in developing the Malaysian Creative Digital Content Industry in the past few years through his capacity in various roles from within government and private sector.

In the 14 years in the Multimedia Development Corporation (MDeC), he has contributed to many initiatives in the areas of e-commerce and the creative digital content industry by way of policy development and project implementation. He has also advised government and private organizations in Internet strategies and planning. He led the MDeC and MSC Malaysia internet strategies in the early part of its existence.

He has acted as the Head of the MSC Malaysia Animation and Creative Content Center (MAC3). There, he has built initiatives from the ground up to accelerate the growth of the industry

Projects like the MAC3 has enabled local businesses to bridge their gap to the global market by way of capability enhancement programs like the IP Creators Challenge Series Superpitch and collaborations with XmediaLab. He is also one of the founders of the MSC Malaysia Kre8tif! Digital Content Conference which has become the most important knowledge-sharing platform in Malaysia and the Region. The collaboration between MAC3 and XMedialab has enabled the bridge between international and regional collaboration in Malaysia.

His last recent posting was in Rhythm & Hues Malaysia, the Oscar-winning Visual Effects studio, as a Senior Manager. His role was to grow R&H locally and regionally to accelerate the local and regional VFX industry to world-class standards. This has led to many roles within creative media industry from associations like POSTAM and CCIG to being an advisor to academia within colleges and universities.

Currently, he is assisting several media companies in achieving their goals to reach global standards.

Specialties: government liaisons, partnership development, technology assessment, benchmarks and knowledge competency development.
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