About WTF

Henry Loke

Henry started his career in Debt Capital Markets with AmInvestment Bank in 2000 at the very inception of the local debt capital markets. He was involved in over 20 corporate and infrastructure financings. His subsequent roles were in Treasury. He was Vice President (Treasury) with Citibank. His experience includes in dealing in local rates, credit, G10, FX and derivatives.

Henry is an associate partner in a private equity firm. He is also passionate about early stage financing. To date, he has funded over 20 startups.

Henry is also the Chief Financial Officer of pitchIN. Over career span of 16 years in the banking industry, he has extensive experience in credit evaluation, project financing, debt capital markets and treasury.

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Sam Shafie

Sam is the Founder of WatchTower and Friends and also the co-founder and Chief Executive Officer at pitchIN, Malaysia’s leading equity and reward crowdfunding platform.

Prior to setting up WTF Accelerator and pitchIN, Sam spent 16 years in public service, serving as a Deputy Public Prosecutor in the Commercial Crime Department of the Attorney-General Chambers and later stints at the Securities Commission as well as the Malaysian Communications and Multimedia Commission.

Sam was named by Digital News Asia in their 2016-2017 Digerati 50 that will shape the digital economy of Malaysia and FinTech’s Prominent Personality of the Year in 2018.

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Kash is a partner at WatchTower and Friends, a tech startups accelerator that invests in startups and helps entrepreneurs build their ventures.

An entrepreneur for most of his working life, Kash was previously the founder and Managing Editor of MOBILE WORLD, a leading tech publication that ran for 11 years. He also co-created GoMobile, a groundbreaking event that incorporated a large consumer expo, conference and an awards night.

Kash is also the co-founder and Chief Strategy Officer at pitchIN, Malaysia’s leading equity and reward crowdfunding platform.

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About Us

WatchTower and Friends (WTF) is a company that is pursuing its vision of building a startup ecosystem that will raise an ever growing number of successful startups. Operating under the tagline 'We Start Things', WatchTower and Friends initiates lines of actions that benefits startups.

The name WatchTower and Friends is inspired by Jimi Hendrix's song 'All Along The Watchtower' A line of the song goes, "There's too much confusion, I can't get no relief". WTF cuts through the confusion startups face with programmes that get them to the next level fast.

What We Do

We identify emerging entrepreneurs and interesting startups and rapidly turn them into startups and companies that find the necessary revenue model and funding. Each WTF initiative has its place in the ecosystem which will, in time, become a powerful ecosystem for startup development.


Our core philosophy is that successful startups must grow into viable businesses. We believe that startups must take advantage of learnings from around the world on how to start up startups and move fast to next levels of growth. This is done through initiatives and activities that we run for startups.

Learn More

To find out more about our programmes, click on the specific links - WatchTower and Friends Accelerator, Start in 5 Days (S5D) program and Startup Campus Accelerator Lite (SCALe)

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WatchTower and Friends

D-08-08, Menara Suezcap 1, KL Gateway, No.2 Jalan Kerinchi, Gerbang Kerinchi Lestari
59200 Kuala Lumpur